Swiss Link: What's Behind the Name?

Why Swiss Link is Called "Swiss Link"

Swiss Link was founded in 1995 with a focus on importing Swiss military surplus items. The name "Swiss Link" reflects the company's origins, linking it to Switzerland and the high-quality Swiss military products that initially defined its inventory. Over time, Swiss Link expanded its offerings to include military surplus and outdoor gear from various countries, but the name remained as a nod to its roots and reputation for quality.

How Swiss Link Started Importing Military Gear

Swiss Link began by sourcing high-quality military surplus from Switzerland. The founder, Chris Mott, capitalized on the availability of Swiss military goods known for their precision and durability. As the company grew, it expanded its import operations to include surplus items from other countries, diversifying its inventory and meeting a broader range of customer needs. This strategic expansion allowed Swiss Link to establish itself as a major importer of military surplus in the United States.

Evolution of Swiss Link Over the Past 20 Years

Swiss Link has evolved significantly since its inception:

1. Product Range Expansion: Originally focused on Swiss military surplus, the company now imports goods from various countries, offering a diverse range of military surplus and outdoor gear.
2. Brand Diversification: Swiss Link includes multiple brands such as StormBags by StormTec and NATO Fuel Cans by Wavian USA, broadening its product offerings.
3. Wholesale Focus: It has become one of the largest importers of genuine military surplus and army navy goods in the U.S., catering primarily to retailers.
4. Drop-Shipping Services: To meet modern business demands, Swiss Link offers drop-shipping programs, enabling retailers to benefit from its inventory without needing their own warehouses.
5. Online Presence: The company has developed a robust online presence with dedicated wholesale websites and e-commerce capabilities.
6. Customer Service: Emphasizing superior customer service, Swiss Link has earned a "Top-Rated" status.
7. Product Authenticity: It continues to offer genuine imported military surplus items and authentic replicas when necessary.

New Products Introduced in the Past Decade

In the last ten years, Swiss Link has introduced several new products, enhancing its inventory:

1. Wavian NATO Fuel Cans: Renowned for their durability and quality.
2. StormBags by StormTec: Emergency preparedness bags designed for survival situations.
3. Swiss Link Classic Wool Blankets: High-quality wool blankets that are functional and collectible.
4. HITCO Goods: Various military surplus items sourced globally.
5. Austrian Goretex Mittens with Leather Palms: Combining waterproof properties with durability.
6. Italian Long John Sets: Thermal underwear for warmth and comfort.
7. British Seal Skinz Combat Socks: Enhanced durability and moisture management.

Unique Products Recently Introduced

Some of the most unique products recently introduced by Swiss Link include:

1. Austrian Goretex Mittens with Leather Palms: Offering waterproof protection and grip.
2. Italian Long John Set: Providing thermal comfort.
3. British Seal Skinz Combat Socks: Designed for durability and moisture management.
4. Swiss Grease Tube - 9 Pack: Maintenance supplies expanding the product range.
5. Telescopic Hiking Stick with Cork Handle: Versatile hiking accessory with comfort grip.
6. Black Belgian Leather Padded Riot Gloves: Protective gear for high-risk situations.
7. Romanian M90 Leaf Pattern Lightweight Jacket: Featuring unique Romanian camouflage.

These products showcase Swiss Link's dedication to expanding its range of authentic military surplus items and outdoor gear, catering to diverse market needs while maintaining high standards of quality and authenticity.